Self-marketing platforms and promotion

Lecture by Doris Weberberger and Rainer Praschak (mica)

Solely focusing on musicial abilities in not enough for surviving in the music market. Having sufficient web presence is almost as important as the presence on stage. Even with limited time and finances, it is possible to conquer the world via the World Wide Web. The question is: how can we reach the intended audience in this abundance of information?

Contents
- Dos and Don'ts on Facebook, Twitter, Soundcloud and YouTube
- How to organize contacts for a newsletter
- Legal aspects of publishing content on the net
- Overview of the most important self-marketing platforms, their differences and the offered possibilities

Free Admission

Lecture in English

impuls in cooperation with mica – music austria

Why (not) programming contemporary music?

The presence of contemporary music in today´s concert halls

Discussion with Rainer Mennicken (director Landestheater Linz), Matthias Naske (director Wiener Konzerthaus), Matthias Osterwold (artistic director KLANGSPUREN Schwaz_Tirol), Elke Tschaikner (editor-in-chief for music of Ö1, Artistic Director musikprotokoll)

Christian Scheib, moderation

Does contemporary music belong as a matter of course on concert programs? Ernst Krenek’s answer was his concert series “Austrian Studio” (1934): Krenek: “The idea was to present concerts with contemporary music in such a way that it would become clear that modern music was an integral part of Austrian culture.”

But what are the reasons today for organizers to ignore contemporary works in their programming, to take them into account, or even to devote entire festivals to them? A group of renowned artistic directors will exchange views about this intriguing question in a round-table discussion.

Free Admission

Lecture in English

impuls in cooperation with the Ernst Krenek Forum